Storytelling : comment faire résonner vos engagements à travers une parole juste
Quand on accompagne une organisation engagée, on ne cherche pas une “jolie histoire”. On cherche à rendre visible ce qui la rend unique, vivante, essentielle.…
Vous êtes une marque, que vous le vouliez ou non !
Même sans logo clinquant ni budget publicitaire, votre structure raconte déjà quelque chose. Aux clients, aux partenaires, aux recrues potentielles. La…
Pourquoi une stratégie de marque ne se résume pas à créer un logo
Quand on pense « identité de marque », beaucoup imaginent immédiatement un logo. C’est normal : c’est la partie la plus visible, celle qu’on retrouve partout,…
How to Trust your Intuition when You’re Making a Decision
When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget the conversation with…
Everyday inspired by the Beauty of the Mountains
Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had…
How to Appreciate the Little Things in Life and be Happy
Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise. I could feel the sun…
Capture the Beauty of Nature through Photography
Talking to randos is the norm. I’ll never forget the conversation with the aquarium fisherman, forest ranger, and women at the Thai market. It’s refreshing to…
How to Be in the Flow and Create Something Beautiful
Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise. I could feel the sun…